Gucci Buys Land in The Sandbox to Create A Metaverse
10 February 2022 13:00, UTC
Fashion house Gucci has announced that it has bought virtual land and entered into a partnership with blockchain game The Sandbox. The size and location of the purchased land is not yet known. It is known that the company plans to create a thematic digital space for fans of the brand.
Gucci will also be releasing NFT items and clothing for Sandbox users to purchase and wear in-game. The brand has previously created a "Gucci Garden Experience" virtual space on Roblox and also released a recent NFT drop with Superplastic.
Gucci has confirmed that it is in the process of creating an immersive consumer experience at The Sandbox, without revealing what immersive experiences will entail.
Image: Coinphony