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Will Corporate Sector Enter The Metaverse?


Oladotun Ayotomiwa

According to reports, Walmart aims to develop its own cryptocurrency and non-fungible tokens, or NFTs, in the metaverse.

Late this month, the retail giant filed a number of new trademarks for virtual goods, including electronics, home decor, and toys as well as sports and personal care items. Both virtual and non-fungible tokens (NFTs) will be offered by Walmart.

"Walmart continues to explore how new technologies may affect future shopping experiences. We are always exploring new concepts." – the company said in a statement.

In the end, some concepts become actual items or services that are sold to consumers. Josh Gerben, a trademark attorney, described the applications that were submitted by the companies which want to enter the metaverse, as "very serious." They use a lot of jargon, which indicates a lot of thought has gone into how they expect to deal with bitcoin, the metaverse, and the virtual world that is either on the horizon or has already materialized.

Foreshadowing its ambitions to offer virtual footwear and gear, Nike filed many trademark applications in early November.

Gap has recently begun offering non-traditional T-shirts with the company's trademark emblem. In other news, both Adidas and Under Armour's NFT debuts sold out in the previous few weeks. Now they're selling for astronomical sums on OpenSea, the NFT marketplace.

Businesses may "tokenize" physical items and services to assist lower online transaction costs by launching NFTs, according to the statement. When customers get more comfortable with the blockchain and the metaverse, more shops will want to build their own ecosystems around it, according to Gerben.

Frank Chaparro, director of crypto-information services provider The Block, says that a lot of merchants are still hurting from being late to e-commerce, so they don't want to lose out on the metaverse too.

Things You Should Know About Metaverse

In accordance with a study conducted by Bloomberg Intelligence, it is expected that the digital economy would reach $800 billion by the middle of this decade and will increase to $2.5 trillion by 2030. As a result of these findings, it is clear why the huge technology corporations feel that the metaverse is the next phase in the evolution of the Internet.

physical augmented, and virtual worlds all cohabit in perfect harmony in a metaverse, which is a shared online universe where they all coexist in perfect harmony with one another.

It is possible to interact socially and economically via the use of avatars in cyberspace, which serves as a metaphor for the real world, enabling individuals to connect regardless of their geographical or economic location. As a result, many anticipate that the metaverse will be the Internet's future in the near future.

Snow Crash, a science fiction novel by Neal Stephenson published in 1992, is credited with coining the term "Snow Crash."

In fact, Steve Jackson Games' company, The Metaverse, was the first to offer MOO, a virtual reality system that enabled several people to communicate with each other at the same time. There were no investors who were ready to take the risk of investing in a firm that did not have widespread Internet access at the time of the first investment. Many other companies (such as OZ Virtual, Linden Lab, and Somnium Space) have attempted to replicate the popularity of OZ Virtual, but none have proved successful.

The Metaverse, despite the fact that it seems like something out of a sci-fi book, will enable individuals to do activities such as attend virtual concerts and travel, buy, watch movies, and even put on virtual clothes. The virtual call-in style of video calls may eventually replace the 2D of a screen, which might have a significant impact on how we do business.

Alternatively, a large-scale industrial workstation is meant for the testing of a wide range of machines and systems employing digital twins. Because of this, possible issues and improvements may be identified early on and addressed before they can be applied in the real world.

In a nice surprise at the most recent Microsoft Ignite conference, Mesh, Microsoft's virtual reality initiative that will be used primarily in Teams and that is riding the momentum of its HoloLens2 headgear, was introduced. According to the internet giant, the opportunity would allow users to "enable presence and shared experiences from anywhere, on any device, utilizing mixed reality applications."

Even while it is too soon to say if the Chinese giant Ali Metaverse – also known as Alibaba – will join the metaverse technology race, the company has already applied for a number of trademarks that are related to the idea. In the Ali Metaverse, the terms Taobao Metaverse and Dingding Metaverse are also trademarked terms. We can just sit back and wait to see what will transpire. As part of its efforts to create its own metaverse, Sony has also pledged $1 billion to the project. Epic Games, the firm that produced the original game, is now working on a sequel to Fortnite.

Tim Sweeney, the co-founder of the video game company, has long dreamt of constructing this digital universe; now, owing to an influx of funding, it seems that ambition may be a little more attainable.


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