The cryptocurrency exchange has assured its users that no one from Binance will ever reach out to them asking for money or offering unsolicited investment advice.
Deepfake impersonators
Binance says scammers are making realistic deepfake videos featuring executives and employees of the company.
Fraudsters are using these deepfakes, some of which are very realistic, to trick potential targets through fraudulent video calls.
That way, people who fall victim to the scam might think they are interacting with real Binance personnel.
Binance warned that scammers often try to reach potential targets through messaging apps such as WhatsApp or Telegram. They impersonate Binance employees by using their names, photos, and job titles to appear credible.
After making contact with a potential victim, the scammer may try to convince them to send crypto, take part in an exclusive investment opportunity, or take other financial actions.
Binance has called on crypto users to be cautious about any unexpected messages they receive, even if they seem to be from someone at the company they know.
A realistic appearance no longer guarantees a person's identity, given that AI can now easily mimic voices and facial expressions.
Users should double-check any suspicious messages through official Binance support channels before taking any action.