Netflix Sweet Home producer to build K-drama metaverse in the Sandbox

The Sandbox metaverse has partnered with Studio Dragon, a Korean drama production company behind titles Crash Landing on You, Sweet Home and Kingdom: Ashin of the North, to build a K-drama metaverse.

Fast facts

• The Sandbox said on Tuesday the pair will develop a K-drama playground based on Studio Dragon’s intellectual properties on their LAND in the Sandbox metaverse.
• Studio Dragon will mint game item non-fungible tokens (NFTs) with its drama content for the K-drama metaverse.
• Studio Dragon has already launched a number of NFTs featuring its TV series Vincenzo and Hotel del Luna.
• The Korean entertainment industry is actively entering the metaverse race, with competing K-pop labels HYBE, SM, JYP and Cube Entertainment announcing related ventures over the past year.