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Nissan and Toyota, two Japanese automakers, announced their entry into the Metaverse on April 22 to provide consumers with new virtual experiences, arrange digital events, and establish virtual customer support centres. According to Japanese publication Nikkei Asia, the two firms are hoping to innovate in the Metaverse by delivering immersive displays of their automobiles using virtual reality (VR), thanks to their relationship with the video game development startup VRChat.
Nissan and Toyota Metaverse
Customers will be the centre of Nissan's virtual reality rooms. On the other hand, Toyota will focus on building an office-like, remote work environment for its employees, where they may discuss technology advancements using their avatars. In other words, part of Toyota's work sessions will now take place in the Metaverse rather than the physical world. According to a corporate official, this new work area is opening up as a result of complications created by the coronavirus. Nissan and Toyota have not stated which Metaverse they will open their new offices in for the time being. Thus, it will be up to the public to guess whether they will choose a centralized Metaverse like Meta's or a decentralized one like Decentraland.
Automotive brands Entering into the Digital World
Nissan and Toyota aren't the first car businesses or brands to innovate in this new Metaverse trend. Other firms, such as Volkswagen and Mercedes-Benz, began marketing efforts in early April to promote their Metaverse entries, with prizes including the latest PS5 and advanced driving lessons at one of Volkswagen's schools. Other premium automobiles, including Ferrari, have yet to enter the Metaverse officially but are actively experimenting with NFTs in collaboration with blockchain firms like Velas Network.