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Grimes Announces ‘Children’s Metaverse Book’ as Part of $100M Avalanche Initiative


www.coindesk.com 25 March 2022 17:34, UTC
Reading time: ~2 m

Canadian musician Grimes is launching an “intergalactic children’s metaverse book.”

Announced Friday at the Avalanche Summit in Barcelona, the mother of Elon Musk’s children said the project was part of a $100 million initiative from OP3N and the Avalanche Foundation meant to support the development of projects related to art, entertainment and culture on the Avalanche blockchain.

“When I first got into Web3, this was the kind of project I was hoping to see,” Grimes said in a statement. “I’m very excited to be partnering with [OP3N] to launch a series of educational art for babies and small children with the goal of creating a profound experience for babies that is also deeply meaningful to adults.”

The artist previously sold around $6 million worth of digital art after putting up a non-fungible token (NFT) collection in March 2021. Grimes was also featured in TikTok’s NFT Collection.

OP3N describes itself as a launchpad to empower creatives in Web 3 and is partnering with the Avalanche Foundation to launch the $100 million initiative. Coined “Culture Catalyst,” the project will include the Grimes book project.

The initiative follows a $10 million seed funding round for OP3N, co-led by the general partners of Galaxy Interactive and BRV Capital Management. The Sandbox’s Sebastien Borget and Axie Infinity co-founder Jeffrey Zirilin also backed the round, according to a press release.

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