The DeLorean from "Ritorno al futuro" lands in the metaverse with Motoverse

DeLorean, the company behind the time machine from “Back to the Future”, lands in the metaverse and Web3, thanks to the partnership with Motoverse by Animoca Brands. For the occasion, the iconic sports car DMC-12 by DeLorean Motor Company will appear in the game Motoverse as a limited edition NFT collection.

DeLorean from “Back to the Future” will now travel in the Motorverse metaverse

DeLorean Motor Company (DMC), famous for its iconic sports cars and the famous time machine from “Back to the Future,” has just formed a new partnership with Motorverse of Animoca Brands.

“A new milestone in the culture of the digital vehicle! We are excited to welcome the legendary @deloreanmotorco x @deloreanlabs to @IlMotorverso. Explore the Motorverse, where interoperability and the digital vehicle culture are redefining the experience like never before! @TheMotorverse, one of the largest open ecosystems in the world for motorsports, digital vehicles, and racing games powered by Web3, is proud to announce a new partnership with @deloreanmotorcorinomata for its iconic sports cars.”

In practice, DMC has decided to choose Motorverse, one of the largest open ecosystems in the world for motorsports, digital vehicles, and racing games powered by Web3.

Not only, for the occasion, the iconic sports car DMC-12 by DeLorean will appear in some Motorverse Web3 game titles, as a limited edition NFT collection.

DeLorean and its iconic cars in the Motorverse metaverse

This by DeLorean is truly a first entry into the digital sector of the metaverse and Web3. In this regard, the president of DeLorean Labs, Evan Kuhn, commented:

“We couldn’t be more excited to have partnered with Motorverse, a cutting-edge Web3 innovator that will revolutionize digital racing games and motorsports through a community-building approach. There is a huge symmetry between Animoca Brands’ model and the paradigm-shifting initiatives we are advancing at DeLorean. Our partnership with Motorverse will be an important part of our new digital ecosystem.”

Also Will Griffiths, GM of Motorverse has released his comments:

“We are thrilled to announce our partnership with DeLorean Motor Company. Its commitment to precision engineering and luxury perfectly aligns with our mission to offer the Motorverse community the best possible gaming and motorsport experiences thanks to Web3 technology.”

The DeLorean became famous for being the company behind the famous time machine from the trilogy “Back to the Future”. The time machine was that vehicle used by the protagonist to travel through history and, therefore, time.

In the story, the time machine was built by the protagonist, starting from a series model of the car DeLorean DMC-12.

The partnership with Lamborghini to engage fans with new experiences

Last August 2024, Motorverse had also conquered another well-known brand in the sector: Lamborghini.

And in fact, the famous Italian luxury car brand has decided to create a new game in the metaverse, through Motorverse, GravitasLabs, and Animoca Brands.

Specifically, the general objective is to shape the future of brand engagement in the automotive sector. To do this, the companies involved have decided to offer unique experiences to the fans and customers of Lamborghini.