Futureverse & Reebok Announce Exclusive Digital Fashion Partnership with 'Reebok Impact'

Los Angeles, CA — Futureverse, a trailblazer in AI and metaverse technology, announces an exclusive partnership with the iconic sports culture brand, Reebok.

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This groundbreaking collaboration aims to redefine digital fashion through cutting-edge AI, web3, blockchain-based gaming, and metaverse experiences. The much-anticipated "Reebok Impact" is set to launch in 2024, introducing a mind-bending digital shoe experience that delves into artificial intelligence and digital wearables.

Watch the new teaser video out today here.

Digital Fashion Redefined

Futureverse, backed by world-class investors, is set to lead Reebok's endeavor to revolutionize how consumers interact with products, spanning footwear to apparel. "Reebok Impact" represents a fusion of AI, Web3, gaming, and metaverse technologies, providing consumers with a unique digital fashion journey.

"We are beyond excited to announce our partnership with Reebok; a testament to our shared belief that life is a journey of active participation, not observation.
"It's an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one."

Shara Senderoff & Aaron McDonald, Futureverse
Together, we're pioneering digital possibilities where every step tells a story, and every story shapes our world,” says Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse.


"Play-to-Learn" Focus

Aligning with Reebok's ethos of "life is not a spectator sport," Futureverse's "play-to-learn" focus enables consumers to actively engage in new experiences. "Reebok Impact" will share major life moments, allowing consumers to shape and express their identity while impacting the world.
“Reebok is deeply entrenched in consumer trends and transformative technology.”

Todd Krinsky, CEO of Reebok
“Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator. At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products.

Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility.”

A Journey Beyond Boundaries

This partnership signifies the first step in a long-term collaboration. Futureverse and Reebok will continue expanding, adding functionalities, integrations, and launching new experiences, promising a future where digital fashion knows no bounds.

For more information, visit Reebok Impact on socials: @reebokimpact.

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About Futureverse

Futureverse is a leader in revolutionary AI and metaverse technologies, fostering open, scalable, and interoperable apps, games, and experiences. With one of the largest digital collectible communities globally, Futureverse's cultural footprint extends through strategic partnerships with leading IP and brands.

For more information, visit futureverse.com.

About Reebok

Reebok, an iconic sports culture brand, boasts a rich fitness heritage dating back to 1895. Founded on groundbreaking athletic footwear, Reebok continues to introduce innovations at the intersection of active, lifestyle, and sport. Operating in 80 countries with 400 freestanding stores worldwide, Reebok delivers quality and modern styles adaptable for every occasion.

For more information, visit Reebok.com.