Blockchain-powered mobile soccer game FIFA Rivals will release on June 12 on both iOS and Android, Mythical Games announced Friday, revealing a multi-year licensing agreement with sportswear giant Adidas in the process.
The team-up will integrate Adidas products throughout FIFA Rivals, including digital kits, jerseys, and shoe releases that draw from the brand's soccer heritage. Players will have access to exclusive in-game items and experiences designed around Adidas branding.
"FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way," said Mythical Games co-founder and CEO John Linden, in a statement. "Bringing Adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football—on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences."
decrypt.co