Animoca Brands Partners with LightLink to Introduce Gasless Web3 Gaming Transactions

Today, Animoca Brands, the pioneering force in digital property rights for gaming and the open metaverse, announces its strategic partnership with LightLink, an Ethereum Layer 2 blockchain. The collaboration will integrate LightLink's cutting-edge technology into selected Animoca Brands projects, as well as, provide advisory services for LightLink's tokenomics and go-to-market strategies.

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LightLink's blockchain offers a gateway to gas-free transactions, similar to Immutable zkEVM blockchain, enabling businesses to deliver a seamless Web3 experience to their users. By eliminating the need for tokens or gas fees, LightLink paves the way for frictionless interactions within the blockchain ecosystem.

With over 25 partners already onboard, including notable entities like Grapes and The Red Village, LightLink's impact on the Web3 landscape is profound. Its integration in Translucia, a US$300 million venture by MQDC and T&B Media Global, further solidifies its position as a catalyst for mainstream blockchain adoption.

A Vision of Connectivity

Roy Hui, co-founder and CEO of LightLink, expresses enthusiasm about the partnership, highlighting its potential to democratize blockchain accessibility on a global scale.
“It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world. This partnership marks a pivotal step in integrating blockchain into the daily lives of millions.”

Roy Hui, co-founder and CEO of LightLink
Yat Siu, co-founder and executive chairman of Animoca Brands, echoes Hui's sentiments, emphasizing the role of LightLink's gasless transactions in driving broader adoption. He notes, “LightLink is already collaborating with our portfolio companies Grapes and The Red Village, and this new partnership will take us one step closer toward a frictionless Web3 world."

He further elaborates, "LightLink’s gasless transactions can significantly contribute to broader adoption, aligning perfectly with our vision to decentralize the digital landscape and make blockchain benefits universally accessible."

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About LightLink

LightLink stands at the forefront of blockchain innovation, offering an Ethereum Layer 2 solution that enables instant, gasless transactions. With a focus on scalability and user experience, LightLink's integration of optimistic rollups ensures unparalleled transaction throughput, making blockchain interactions seamless and efficient. Powered by a mission to integrate millions into the digital economy, LightLink empowers dApps and enterprises to embrace Web3 with confidence and accessibility.

About Animoca Brands

Animoca Brands emerges as a trailblazer in Web3, leveraging blockchain to deliver digital property rights to users worldwide. Recognized for its diverse portfolio of original games and partnerships with iconic intellectual properties, Animoca Brands spearheads innovation in the gaming and entertainment sectors. With over 400 Web3 investments and a commitment to establishing the open metaverse, Animoca Brands remains at the forefront of Web3 evolution, shaping the future of digital interaction and ownership.

For more information, visit www.animocabrands.com or follow Animoca Brands on social media platforms.