Immutable Revolutionizes Gaming Onboarding with Immutable Passport

Sydney, Australia — Immutable, a global leader in gaming, has officially launched Immutable Passport, a solution set to simplify the sign-up process for gamers across various Web3 games and marketplaces. This move is expected to significantly reduce the complexity associated with onboarding, enhancing the user experience and minimizing drop-outs during the registration process.

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Immutable Passport, an eagerly anticipated release, provides players with a universal profile that allows them to seamlessly carry their identity, achievements, and digital assets across different online games and marketplaces.

The platform has already been integrated into five prominent Web3 games and marketplaces: Gods Unchained, Blocklete Golf, Bleacher Report Watch2Earn, TokenTrove, and AtomicHub. This integration spans a user base of over 500,000 individuals.

In a recent prediction for 2024, VanEck, a top-10 ETF issuer managing over $65 billion in assets, acknowledged Immutable's commitment to delivering an exceptional user experience through Immutable Passport. VanEck highlighted how this innovation resolves "many of the technical pain points that have inhibited the success of Web3 gaming so far."

Immutable Passport aims to streamline onboarding through passwordless sign-on and automated wallet creation. Additionally, the platform introduces a new dashboard experience, offering players easy access to new games, fund storage, linking of 3rd party wallets, and in-game item management, all within a familiar interface.

A case study conducted by Immutable demonstrated that Passport users are more than twice as likely to convert compared to traditional email+wallet onboarding methods. One of the primary challenges faced by game developers is user drop-out due to complex sign-up processes. Immutable Passport addresses this by providing users with a unique, secure identity, ensuring easy access to games or marketplaces while preserving their assets, funds, and achievements.
"It’s incredibly frustrating to spend countless hours building a superb game only to lose potential players because of a complex and cumbersome sign-up process. That’s why our developer partners love Immutable Passport. It increases user acquisition, optimizes transaction conversion rates, and gives players a smooth, seamless experience."

Robbie Ferguson, Immutable President and Co-Founder
Immutable Passport offers a non-custodial solution, ensuring user privacy and security. Game studios can utilize Passport to drive adoption among mainstream audiences, maintaining enterprise-grade security and accessing meaningful player analytics. Players benefit from a secure digital wallet and protection against fraud across web3 games and marketplaces.

Gods Unchained, a popular tactical trading card game on the blockchain, is among the first games to adopt Immutable Passport. To celebrate the debut, Gods Unchained players using Passport will receive a free NFT (in-game cosmetic item) airdrop, available until December 31st.

Immutable's innovative approach with Passport is set to redefine onboarding processes, marking a pivotal moment in the evolution of Web3 gaming. The platform provides a seamless bridge between creation and distribution, enhancing the gaming experience for both developers and players.