Korea's Web3 Gaming Industry Makes Entry to NEAR with Aurora & MARBLEX

NEAR and Aurora Labs, NEAR's EVM-Compatible, Layer Partner with Korean IP Gaming Studio MARBLEX to Accelerate Korea's Web3 Gaming Industry.

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NEAR Foundation, Aurora Labs, and MARBLEX have joined forces to revolutionize Korea's Web3 gaming industry, leveraging NEAR's Aurora blockchain layer for enhanced scalability and accessibility. This partnership will open doors for gaming projects on Ethereum to easily bridge to NEAR in order to take advantage of NEAR's easy to develop Blockchain Operating System (BOS) and high throughput.

Forging a Path to Web3 Gaming Excellence

MARBLEX, is the Web3 gaming subsidiary of Netmarble Corp, which has produced titles with Marvel and BTS. This collaboration aims to propel the Web3 gaming industry in Korea to new heights by harnessing the power of NEAR's Ethereum-compatible layer, Aurora.
MARBLEX’s goal is to bring the highest quality Web3 games to market by providing key services such as a cryptocurrency wallet, decentralized exchange, token staking & an NFT Marketplace.
By integrating Aurora, MARBLEX will unlock the potential to accommodate a larger number of players, paving the way for a more inclusive and engaging Web3 gaming experience. Commenting on the the use of Aurora's bridging solution, Aurora CEO and Co-Founder, Alex Shevchenko shares,"Aurora is revolutionizing game development on Ethereum, offering developers seamless access to NEAR's technical advantages."

"It unlocks scalability, transaction speeds, and user-friendly onboarding, empowering developers to redefine the possibilities of Web3 gaming."

Building Connections with the WARP Bridge

A key objective of the collaboration is to establish a seamless connection between MARBLEX gaming and rewards ecosystem with the NEAR blockchain through Aurora. Aurora will help power MARBLEX's WARP Bridge, which will bring MBX’s games, Wallet, NFT, and DEX to NEAR — giving enhanced accessibility of MBX Narratives to NEAR Protocol users.

Through the integration of the WARP Bridge, NEAR's Blockchain Operating System (BOS) will offer competitive and casual gamers a gateway to a diverse range of games and exclusive content. Leveraging the exceptional transaction speeds of the NEAR Protocol, alongside effortless scalability and user-friendly onboarding.

A Catalytic Partnership for Web3 Gaming Growth

Robbie Lim, GM, Partners and International at NEAR Foundation, said: “This collaboration with MARBLEX will be an important milestone in promoting various use cases based on BOS (Blockchain Operating System). We will continuously advance the gaming ecosystem of NEAR Protocol as well as attract numerous users to enter the Web3 scene by onboarding high-quality MBX content.”

MARBLEX has delivered MBX 3.0 Universe’s first project in April, Meta World: My City, featuring board games and the ability to purchase virtual real estate based on real world locations in the metaverse. Fans worldwide can enjoy the MBX ecosystem as part of Netmarble’s A3: Still Alive, Ni no Kuni: Cross Worlds and The King of Fighters: ARENA.

This partnership signifies a step forward in the rapidly evolving landscape of blockchain gaming on NEAR. By combining NEAR Foundation and Aurora Labs' expertise in blockchain technology with MARBLEX's industry knowledge and Netmarble Corp's extensive gaming network, the collaboration is poised to bolster the growth and adoption of Web3 gaming in Korea and beyond.

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About Aurora Labs

Aurora is a platform for Web3 developers to build pioneering and scalable distributed applications. Powered by its high-performance Ethereum Virtual Machine (the Aurora Engine) and fully trustless bridge (the Rainbow Bridge), Aurora combines the builder-friendly development experience of Ethereum with the modern blockchain performance of the NEAR Protocol to offer an environment for creating highly scalable, carbon-neutral, future-safe, and low-cost Web3 services. To learn more, visit www.aurora.dev.

About NEAR Foundation

The NEAR Foundation is a leading blockchain organization dedicated to fostering the development and adoption of decentralized technologies. With a focus on scalability, usability, and developer-friendly tools, NEAR aims to enable widespread access to the benefits of blockchain technology.

About MARBLEX

MARBLEX is a blockchain subsidiary of Netmarble Corp, a renowned South Korean gaming company. MARBLEX specializes in integrating blockchain technology into gaming experiences, creating innovative solutions and opportunities for players and developers alike.