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Robinhood Markets stock (NASDAQ: HOOD) ended Friday at $122.11, capping a volatile week in which Wall Street became markedly more bullish on the brokerage just as its valuation became harder to ignore.
Morgan Stanley upgraded Robinhood to Overweight from Equal Weight and raised its price target to $150 from $124.
Piper Sandler lifted its target to $145, while Scotiabank began coverage with an Outperform rating and $136 target.
The enthusiasm helped drive a 16.6% Thursday surge to $124.72 before the stock slipped 2.1% on Friday. After that rally, Robinhood was already trading around the prevailing analyst consensus target.
Morgan Stanley sees a broader financial platform
Morgan Stanley analyst Michael Cyprys argues Robinhood is becoming less dependent on speculative trading cycles.
Cyprys said there is “increasing evidence” that Robinhood’s expanding product set is improving the economics of its existing customer base.
The company now has 13 businesses generating more than $100 million in annualised revenue.
Morgan Stanley expects revenue to compound at roughly 23% through 2028 to $8 billion and raised its 2026 to 2028 earnings estimates by 12% to 15%.
Scotiabank’s Lance Jessurun made a related argument.
TipRanks reported that he believes investors still value Robinhood too much like a cyclical retail broker, overlooking revenue from subscriptions, interest income, clearing economics and international crypto infrastructure.
That is the bullish case, as Robinhood can grow by monetising the customers it already has rather than waiting for another trading frenzy.
The valuation problem is that investors are increasingly paying for that transformation before it is fully proven.
Prediction markets add growth and regulatory risk
Prediction markets are the clearest example of both the upside and the uncertainty.
Robinhood generated $156 million of event-contract revenue in the second quarter as total quarterly revenue rose 32% to a record $1.31 billion.
Piper Sandler analyst Patrick Moley expects prediction-market revenue to reach roughly $320 million across the third and fourth quarters, helped by NFL and college football activity.
That growth is helping justify higher price targets, but regulation remains unsettled.
On August 28, the Ninth Circuit affirmed a ruling denying Robinhood preliminary relief against Nevada regulators and rejected arguments that sports-event contracts were beyond state gaming oversight.
The decision also addressed related cases involving Kalshi and Crypto.com.
That does not invalidate Robinhood’s prediction-market business, but it shows that one of the company’s fastest-growing revenue lines can still generate legal and regulatory volatility.
Robinhood’s valuation leaves less room for disappointment
Robinhood’s latest operating data also give investors reasons to stay selective.
Funded customers reached 28.5 million in July, but total platform assets fell 4% from June. Equity trading volume declined 15% month over month, crypto volume dropped 33% and event-contract volume slipped 5%, although event activity remained about 20 times higher than a year earlier.
Wall Street is also far from unanimous.
Rothschild and Co Redburn kept a Sell rating in August and raised its target only slightly to $80, leaving a striking gap with Morgan Stanley’s $150 forecast.
That divergence captures the debate surrounding Robinhood after its latest rally.
Morgan Stanley may be identifying a company that has successfully evolved from a trading app into a diversified financial platform.
But the stock’s move above roughly $122 means investors are increasingly being asked to pay today for growth that still needs to arrive.