Trump Media sells market-moving Truth Social posts to financial firms

Trump Media & Technology Group has unveiled a paid data service that will deliver real-time posts from Truth Social’s highest-ranking accounts to financial firms and news organizations.

According to Trump Media, the Truth API will provide licensed access to public posts that may carry time-sensitive political, policy, or market information. The company plans to offer the feed to trading firms, financial data providers, media outlets, and other businesses that monitor influential accounts.

Subscribers will receive what Trump Media described as “immediate, verified access” to posts published on the platform. Interim CEO Kevin McGurn presented the API as a licensed alternative to unauthorized data scraping, which companies often use to collect posts from social networks.

“Markets already move on Truth Social posts,” McGurn said.

Trump Media expects the service to generate recurring revenue outside its advertising and subscription businesses. Other social media companies already charge data providers and institutional clients for API access, which trading desks can use to monitor sentiment, policy announcements, and events affecting stocks, currencies, commodities, or digital assets.

Trump’s posts give the feed market value

President Donald Trump’s account had 12.9 million followers as of Thursday morning, making it the largest account on Truth Social. Trump regularly uses the platform to announce or discuss tariffs, foreign policy, government decisions, and other matters watched by financial markets.

Although Trump Media did not name the president in its API announcement, his posts remain among the platform’s most closely followed content. Financial firms and newsrooms monitor presidential statements because announcements involving trade or government policy can affect asset prices.

Trump’s family also remains financially connected to the company. SEC filings show that about 114 million Trump Media shares issued to the president were later moved into a revocable trust controlled by Donald Trump Jr. after Trump won the presidency.

Trump Media trades on Nasdaq under the ticker DJT. By licensing rapid access to posts from its most prominent accounts, the company is seeking to turn Truth Social’s role in political communication into a commercial data product.

Paid access raises conflict concerns

The service has also attracted criticism over the president’s connection to both Truth Social and Trump Media. According to CNBC, Democracy Defenders Fund ethics attorney Virginia Canter called the arrangement “a huge conflict of interest.”

Canter argued that Trump has a public duty to distribute presidential information widely, while the API gives paying customers faster access through a company tied to his family’s holdings. She also described Truth Social as the “de facto presidential press room.”

Questions about Trump’s platform activity had emerged before the API announcement. A CNN investigation reported that Trump promoted more than 20 companies on Truth Social after investments linked to those businesses appeared in his financial disclosures. The White House denied that the activity created conflicts of interest.

Trump’s 2025 financial disclosure also reported about $1.4 billion in crypto-related earnings, adding to scrutiny of his family’s business interests while his administration shapes digital asset policy. By selling licensed access to presidential posts, Trump Media is now placing those communications inside a data market already used by financial firms to identify trading signals.