The platform also gives originators a guaranteed buyer for the loans they make, the same role Fannie and Freddie play in the traditional system.
The first-lien market is 25 times larger than Figure's existing second-lien HELOC business, which runs through 308 partner originators according to Cagney.
Cagney said the sub-$300,000 segment is the target because the fee structure that supports smaller GSE-channel loans does not work at Fannie and Freddie's cost levels.
Cagney also said Figure's HELOC tokens are the ninth-largest crypto asset on public blockchain by market value, passing roughly six weeks ago.
That number sits at the center of a fight over what counts as onchain. DeFiLlama founder 0xngmi argued in a September article that Figure's claimed $12 billion in tokenized real-world assets is not visible in any meaningful sense on Provenance, the firm's affiliated chain.
He documented roughly $5 million in BTC and $4 million in ETH on Figure's exchange, plus $20 million in YLDS stablecoin supply. DeFiLlama tracks Figure's TVL at about $140 million and has declined to count the larger figure.
Beyond that debate, margins reflect a shift away from balance-sheet lending. Figure's adjusted EBITDA margin moved from 30% to 55% in 2025 as the firm pivoted to a marketplace model. Cagney guided to 80–85% over the next one to two years.
Revenue was $339 million in 2024 and $510 million in 2025, with sell-side estimates of $650 to $680 million for 2026. Figure crossed $1 billion in monthly originations for the first time in March.
Cagney also said Figure is in talks with Consensys’ MetaMask to integrate Democratized Prime, the firm's DeFi protocol for lending against onchain mortgage and auto collateral.
He also announced a second listing on OPEN, Figure's blockchain-native equity venue. The first listing was for Figure’s FIGR shares alongside a $150 million secondary offering.