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A small real estate company has made an unusual move into crypto-linked finance. West Main Self Storage bought 2,014 shares of Strategy’s perpetual preferred stock, known as $STRC. The total cost was $200K. The company didn’t use its own cash. Instead, it used an unsecured, non-recourse loan with a fixed 6% interest rate. The deal shows how Bitcoin linked products are moving beyond crypto firms and into traditional businesses.
What Is $STRC and Why It Matters
$STRC is a special type of preferred stock issued by Strategy Inc. Strategy is best known for holding large amounts of Bitcoin on its balance sheet. The $STRC shares pay a high dividend. Right now, the yield is around 11% per year. Payments come monthly in cash.
JUST IN: West Main Self Storage just bought 2,014 Strategy perpetual preferred stock Stretch $STRC shares for $200,000, financed via an unsecured, non-recourse, interest-only loan at a fixed 6% rate. pic.twitter.com/hK0wmi1Jay
— BitcoinTreasuries.NET (@BTCtreasuries) January 29, 2026
This stock is not Bitcoin. It does not hold $BTC directly. But it depends on Strategy’s financial health. Strategy’s value is closely tied to its Bitcoin holdings. So $STRC gives indirect exposure to Bitcoin without owning the asset. For many companies, this is easier than handling crypto wallets or custody.
How the Deal Works Financially
West Main Self Storage used a loan with a fixed 6% rate. The loan is interest only and non-recourse. This means the lender can’t claim other assets if things go wrong. The risk stays inside this one investment. The math is simple. If the stock pays about 11% and the loan costs 6%, there is a spread of about 5%. That gap is the profit, before fees and risks.
This is a form of carry trade. Borrow cheap and invest in higher yield. This also gives upside. If Strategy performs well and Bitcoin rises, the value of $STRC may hold or improve. The company gets income and optional upside. That is why some analysts call it an asymmetric bet.
A Sign of a Bigger Trend
This deal stands out because West Main Self Storage is a self-storage firm, not a tech or crypto company. It runs physical storage units. Yet it chose a Bitcoin linked financial product. This shows that crypto exposure is no longer limited to exchanges or miners.
More firms now use structured products instead of holding coins. Preferred shares, ETFs and notes reduce operational risk. They also fit better into normal accounting systems. Strategy has launched several similar products. These aim to turn its Bitcoin strategy into yield products for institutions and small firms. This deal fits into that wider shift.
Risks Still Remain
The dividend is not guaranteed. It can change. If Strategy cuts payments, the return falls. Also, the stock is perpetual. It has no maturity date. Liquidity depends on market demand. There is also Bitcoin risk. If sentiment turns or prices fall hard, Strategy’s balance sheet weakens. That could hurt $STRC. Rising interest rates could also shrink the profit gap. Still, this move shows something new. Traditional companies are now using Bitcoin linked tools in creative ways. It is not about hype. It is about balance sheets and this trend may grow if yields stay attractive.