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Key Takeaways
- Coinbase is expanding its platform to include stock trading, prediction markets, and expanded developer tools.
- The company aims to tokenize traditional assets like equities and broaden access to a wide range of financial services.
Coinbase is strengthening and diversifying its product suite to include more sophisticated trading and infrastructure offerings for retail and institutional customers.
The crypto giant on Wednesday said it is launching stock, futures, and perpetuals trading, as well as prediction markets, and expanding access to decentralized finance on Solana.
Beyond trading, the company is also adding token sales and stablecoin issuance capabilities, alongside Coinbase Tokenize, an end-to-end solution that enables institutions to bring assets on-chain.
“It (Coinbase Tokenize) combines issuance, custody, compliance, and trading all in one place. On the one hand, we have millions of retail and institutional investors who hold over $500 billion in assets on our platform, and they’re looking for differentiated opportunities to invest in,” Coinbase CEO Brian Armstrong said, speaking at the Coinbase System Update on Wednesday.
“On the other hand, we work with the world’s largest institutions and funds already who already trust us for institutional-grade custody. So we can help them get distribution for their products and make this market. Coinbase Tokenize will bring new assets on-chain, from equities to private companies, funds, real estate, and more,” he added.
Taken together, the new wave of product launches will advance Coinbase’s ambitious plan to transform from trading revenue into a unified hub for multiple financial services.
“Coinbase is no longer a place to just trade crypto. It’s a place where you can trade everything,” Armstrong noted.
In support of developers and businesses, Coinbase also introduced a suite of enterprise APIs focused on custody, payments, trading, and stablecoins, targeting high-impact use cases with rapid adoption.
One of its major focuses is Coinbase Custom Stablecoins which the company said would enable businesses to issue branded, fully backed stablecoins, with rewards based on activity, cross-chain interoperability, and access to global distribution.
Another highlight is Coinbase Business, which is now officially open to eligible users in the US and Singapore following beta testing. The platform aims to address key pain points in business payments, like costly cross-border transfers, long settlement times, limited global reach, and excessive transactional friction.
On Base, Coinbase announced it has exited beta and is open to everyone.
“Increasing economic freedom in the world has always been our mission, and these products are how we deliver it to you,” said Armstrong.