A Major Turkish Company, Which Has Listed on the New York Stock Exchange, Makes a Cryptocurrency Move! "We'll Start with Bitcoin!"

Bitcoin and altcoin reserve strategy has been the most frequently encountered topic in recent days.

Many major companies around the world are building crypto reserves by choosing altcoins like Bitcoin (BTC), Ethereum (ETH), XRP, and Solana (SOL). The latest move in this regard came from Türkiye.

Accordingly, Türkiye's largest Uber-like ride-hailing platform, Martı, made a major cryptocurrency move.

Martı CEO Oğuz Alper Öktem said the company has decided to invest 20% of its cash reserves in crypto assets, with Bitcoin being the first investment.

Martı CEO stated that they see Bitcoin and crypto as a long-term store of value and that they aim to preserve the purchasing power of their idle funds that are not used for operational needs through crypto investments.

“As Martı, we have decided to invest 20% of our cash reserves in digital crypto assets. We are starting with Bitcoin as a first step.

We view digital assets as a long-term store of value. We aim to ensure that our cash, which we do not use in our company operations, retains its value under different market conditions.

*This is not investment advice.