He stated:
“Tether looks forward to being a part of the team’s growth and future. But to date the company has not even allowed Tether to participate in the capital increase announced a month ago (around 15-110M). We simply cannot contribute unless society allows us to.”
He somewhat dryly added that his ticket purchases might be the only support Juventus is willing to accept for now. Ardoino said:
“It is truly a shame to leave aside willing members who could invest significantly to help make Juventus Great again. I hope that at least the money from my grandstand ticket can help support the management’s expenses”
Tether began investing in Juventus in February 2025, securing an initial 8.2% stake. By April, it had increased its holdings to 10.12% of issued shares, equating to 6.18% of the club’s voting rights.
Despite this increased involvement, the stablecoin issuer is excluded from a capital raise expected to generate between €15 million and €110 million.
The club’s funding push follows a fourth-place finish in the 2024/25 Serie A season. To reposition itself, Juventus recently named Damien Gomolli as General Manager to lead its commercial and marketing efforts.
$USDT stride continues
Tether’s push into football aligns with the broader momentum of its flagship stablecoin, $USDT.
According to Ardoino, $USDT gained over $5 billion in market capitalization in the last 30 days, outpacing its main rival, Circle’s $USDC. The surge has pushed $USDT’s total market cap above $153 billion, while $USDC trails at $60.9 billion.
The growth reflects broader tailwinds, including Bitcoin’s climb to an all-time high in May and emerging regulatory clarity from the US and Hong Kong.