Survey Says 76% of US Investors Plan to Boost Crypto ETF Holdings in Coming Year

Financial services firm Brown Brothers Harriman (BBH) published the results of its 2025 Global ETF Investor Survey on Monday and the data shows more than three-quarters of Americans “expect to increase their investment in cryptocurrency-focused ETFs over the next 12 months.” Demand for crypto exchange-traded funds (ETFs) appears to be highest in Asia at 80% and lowest in Europe at 56%. Americans lie on the upper end of the two extremes at 76%. The U.S. Securities and Exchange Commission (SEC) approved multiple spot bitcoin ETFs in January last year, leading to a crypto ETF gold rush. Blackrock’s iShares Bitcoin Trust (IBIT) has been particularly successful, garnering more net inflows than any other crypto ETF. The fund had swelled to more than $50 billion in assets at the time of reporting, with a return of 113.61% since inception, according to Blackrock’s website. The Fidelity Wise Origin Bitcoin Fund (FBTC) is the second largest bitcoin ETF with just under $20 billion in assets, roughly a third of IBIT’s asset size.