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Trump Media is launching Truth.Fi with up to $250 million for investments in bitcoin, other cryptocurrencies, crypto-related securities, ETFs, and industries supporting U.S. economic growth.
Trump Media Launches Truth.Fi, Investing in Bitcoin, Crypto, and ETFs
Trump Media and Technology Group Corp. (Nasdaq: DJT), operator of the social media platform Truth Social and the video streaming platform Truth+, announced on Jan. 29 its expansion into financial services with the launch of a new brand, Truth.Fi. The company stated that its board of directors approved a strategy to enter the financial technology sector.
“To diversify the company’s cash and cash-equivalent reserves of over $700 million as of December 31, 2024, the board has approved the investment of up to $250 million to be custodied by Charles Schwab,” the announcement details, adding:
In addition to traditional investment vehicles, these funds may be allocated to … bitcoin and similar cryptocurrencies or crypto-related securities.
Besides crypto assets, the initiative includes plans to invest these funds in customized separately managed accounts (SMAs) and exchange-traded funds (ETFs). These investments will be managed in collaboration with Charles Schwab, while an affiliate of Yorkville Advisors will act as the Registered Investment Adviser for the new financial products, which aim to support American growth industries and the “Patriot Economy.”
Trump Media and Technology Group (TMTG) is closely tied to President Donald Trump, who holds a majority stake in the company. He founded TMTG in 2021 after being banned from major social media platforms and launched Truth Social in 2022 as an alternative for free expression. In December 2024, Trump transferred his $4 billion stake in TMTG into a revocable trust controlled by his son, Donald Trump Jr., who holds exclusive voting and investment authority. While Trump is not involved in daily operations, his ownership and the platform’s alignment with his political brand reinforce his connection to the company.
TMTG CEO and Chairman Devin Nunes expressed enthusiasm for the initiative, positioning it as a natural extension of the company’s mission. “We look forward to launching Truth.Fi, introducing TMTG’s investment vehicles, and unlocking synergies,” he stated. He emphasized that the company has already established a free-speech social media platform and a streaming service and is now moving into decentralized finance. The executive noted:
Developing America First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations.
The company plans to roll out these financial products in 2025 as agreements are finalized and regulatory approvals are secured.
In recent years, Trump has taken a more pro-cryptocurrency stance. In January 2025, he signed an executive order establishing a working group to review digital asset regulations and explore the creation of a national bitcoin reserve, marking a significant shift from previous policies. He also appointed David Sacks as the White House AI and crypto czar and selected a pro-crypto SEC chair, signaling his administration’s commitment to the digital assets sector. These moves reflect Trump’s evolving perspective on cryptocurrencies and his intent to position the U.S. as a leader in the field.