Study: 52% of Americans Ditch Traditional Assets for Crypto, Sparking New Wave of Adoption

A new survey reveals that cryptocurrency has surged in popularity among Americans, with 68% now owning cryptocurrencies.

Crypto Now Part of Americans’ Investment Portfolios

A recent survey reveals that more than half of Americans (52%) have sold traditional assets, such as stocks or gold, to invest in bitcoin. Additionally, one-fifth of U.S. residents allocate over 30% of their investment funds to cryptocurrency. Overall, 68% of Americans now own cryptocurrency, indicating a significant shift in their financial strategies.

The survey, conducted by Chainplay and Storible, suggests that digital assets have become increasingly important in Americans’ investment portfolios. This growing interest in cryptocurrency coincides with the anticipated shift in U.S. policy under President Elect Donald Trump‘s second administration.

Source: Chainplay and Storible study

Since winning his second term, Trump has appointed pro-crypto and innovation-friendly individuals to key cabinet positions. These appointments, combined with Trump’s pre-election promises, are believed to have contributed to bitcoin’s surge to a new all-time high. The survey findings appear to support this notion, indicating a spike in cryptocurrency adoption after Nov. 5, 2024.

“A major catalyst for this surge was President Trump’s election, which encouraged 38% of Americans to increase their investments in crypto. Among those who increased their portfolios following these events, 84% are first-time buyers, showing that political milestones are effectively attracting a new wave of crypto investors,” the survey report said.

Furthermore, the survey found that 64% of crypto-owning Americans had recommended crypto to family members.

Meanwhile, the findings indicate that 60% of the respondents expect to double their crypto holdings in 2025. In addition, some 77% of Americans are said to be planning to buy more crypto in 2025, which again points to increasing adoption of digital assets.

Other key survey findings include Americans’ high appetite for memecoins, with 51% of investors allocating more than 30% of their crypto portfolios to them.