It is no secret that crypto took time before being taken seriously as an asset class. In the years following Bitcoin’s launch, many did not fully understand its underlying technology and viewed the idea of digital currency sceptically or as unrealistic.

Since then, crypto has gradually developed into an asset class of its own, with approximately 20,000 unique cryptocurrencies and the combined market capitalisation is over $3 trillion this year.

Concurrently, investing in crypto has become fairly normalised thanks to its maturation, which now includes significant interest from financial institutions.

Retail Investors Embrace Crypto

The post-election crypto rally has revived FOMO (fear of missing out) among outsiders. Unlike past hype cycles, both institutional and retail investors are approaching digital assets with greater caution and a balanced appetite for risk.

A survey conducted by EY-Parthenon revealed that 54 per cent of institutional and 64 per cent of retail investors plan to increase their crypto allocations. Furthermore, the same survey reported that 72 per cent of retail investors view digital assets as a core part of their overall wealth strategy.

Early adopters and crypto natives have long championed Bitcoin and Ethereum as financial game-changers. While they may accept greater institutional involvement, they view retail investors as key to achieving mainstream adoption.

#Bitcoin and #ether have topped all-time highs again as the cryptocurrency market is now worth more than ever — with over $3 trillion in total market capitalization. pic.twitter.com/XstWSvzSJM

— CoinDesk (@CoinDesk) November 8, 2021

Barriers to Crypto Adoption Persist

Yet, the progress faces significant barriers, even with Bitcoin reaching an all-time high. Most new users struggle with onboarding, navigating complex interfaces, and managing private keys. The lack of accessible, unbiased educational resources further discourages participation.

Crypto lacks mainstream finance’s support systems, such as banks or consultants. Though institutions are entering the space, their services come at a premium, underscoring the need for Web3 solutions to simplify onboarding for retail investors.

Crypto Investment Made Easier

GT Protocol has developed a crypto investment platform that uses a generative AI chatbot to streamline processes for users unfamiliar with the technology. The platform enables interaction with centralised exchanges, DeFi, and NFTs within a non-custodial environment via conversational or text-to-speech AI interfaces.

Users can access trading information, check token prices, and manage assets, including purchasing, swapping, and staking, through simple chatbot commands. Advanced algorithmic trading tools guide users in portfolio management and investment decisions.

AI-Driven Platform for Crypto Investment

By addressing the growing complexity of crypto investing, GT Protocol’s platform simplifies access for new and experienced users alike. Its AI-driven capabilities analyse data and execute transactions across multiple exchanges and protocols.

Revenue is generated only when users earn profits, offering an alternative to subscription-based models.

As crypto changes to mirror traditional financial systems, solutions like GT Protocol aim to make investing accessible and intuitive. These platforms address technical and informational barriers, enhancing confidence in portfolio management for retail investors.