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Over the next three weeks, customers of Burger King will get free Bitcoin (BTC/USD), Ethereum (ETH/USD), or Dogecoin (DOGE/USD) with their meals through a partnership with the Menlo Park-based crypto exchange, CoinTelegraph reported. If this isn’t a sign of growing appetites for digital assets, nothing is.
Mostly free DOGE offered
Until November 21, Burger King customers in the US will get free crypto, mainly in the form of Dogecoin, the company announced. The luckiest ones can win a whole Bitcoin or Ethereum. To get the reward, they have to register with Robinhood. The purchase must be made on the Burger King app, in store, or on the website using a special code in order for them to qualify.
Crypto’s becoming too big for businesses to ignore
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The rewards will come from a prize pool totaling 20 BTC, 200 ETH, and 2 million DOGE. A maximum of one prize per day can be claimed. This reflects the fact that cryptocurrencies are becoming too big for businesses to ignore.
A number of leading enterprises are experimenting with NFTs and other digital assets. Fast food giants like Pizza Hut, McDonald’s, Burger King, and Taco Bell have all launched their own NFT collections.
Chinese McDonald’s launches set of 188 NFTs
McDonald’s China released a set of 188 nonfungible tokens to celebrate its 31st anniversary in the Asian country on October 8. The set was branded as “Big Mac Rubik’s Cube” and distributed among employees and consumers as a part of the giveaway.
Meme coins help onboard new users
Meme coins like Shiba Inu (SHIB/USD) and Dogecoin have proven crucial in onboarding new users to the crypto market. Dogecoin underwent a huge surge in the beginning of the year, creating thousands of new millionaires. Since then, the meme coin hype shifted to Shiba Inu, which hit a new all-time high recently.
Partnership to fuel Robinhood stock price?
In related news, Cathie Wood’s Ark Invest, the investment management firm focused on innovative technology, snatched up almost $80 million worth of Robinhood stock. Ark Invest took advantage of a major price dip of the shares last Wednesday.