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Next-Gen Multimedia Blockchain Platform, CRETA, Enters the Japanese Market

source-logo  financemagnates.com 27 July 2022 09:37, UTC
  • Creta Inc. Kick-off event was held in Shibuya, Tokyo on July 11th 2022 with high-profile attendees from leading entertainment companies such as Sega, YGG, Bandai Namco, Microsoft Japan, Disney Japan.
  • Creta Inc, a Japanese local development and service corporation established in Shibuya, Tokyo, the heart of Japan, will spearhead the development of the named metaverse.
  • The international game industry veteran and legendary game producer Ray Nakazato has been appointed both Chief Executive Officer in Japan and Chief Creative Officer for Creta Inc., overlooking the overall user experience of the metaverse, hiring and leading the production team, and exploring partnerships with studios throughout Japan.

CRETA, a global game/content creators' metaverse platform, has announced establishing a local corporation in Shibuya, Tokyo that is poised to boost the company’s presence in the global video games industry. By incorporating the metaverse platform in Japan, the company aims to leverage the opportunities present in the local market, employing vetted game development talent and facilitating the growth of the tight-knit blockchain community.

CRETA, built off on the next-generation L1 blockchain technology Locus Chain, is seeking to exclusively release a new version of the acclaimed video game title "Kingdom Under Fire" and one of the most popular games in Asia, "Fortress".

Through the establishment of Japanese local branch, the company aims to expand its lineup of high-quality games and bring together a large number of industry-renowned game creators and companies to get a foothold into the evolving metaverse market.

To celebrate the CRETA’s new establishment in Japan, its kick-off event was privately held on July 11th, 2022, with video games connoisseurs getting together to laud the incorporation of the entity. Some of the guests attending the event were Mr. Shuji Utsumi, Vice Chairman of SEGA, Mr. Yoji Ishii, producer of the "Sonic" series, Mr. Naoto Ohshima, graphic & game designer of the “Sonic” series, Mr. Masamitsu Shiino, COO of Yield Gaming Guild (YGG), Mr. Oji Hiroi, the original comic book author and game creator of "Sakura Wars" and "Skura Taisen", an executive from Okakichi Corporation, founded by Yoshiki Okamoto, the original creator of the record-breaking games "Street Fighter" and "Monster Strike", and other executives from Disney Japan, Bandai Namco, and Microsoft Japan.

Ray Nakazato, CEO of Creta Inc. Japan and Chief Creative Officer for the entire platform, commented, "I am positively amazed that the CRETA project even at its early stage has been apple to generate so much buzz and engaged so many forward-thinking veterans of the gaming industry under one roof. Apparently, it is a solid signal that the Japanese industry leaders are also thinking very positively about the effects that the nexus of blockchain technology and video games can bring. Through the synergy of Locus Chain's leading blockchain technology and building a pipeline of high-quality games, CRETA will no doubt get the largest stake in this nascent metaverse market within a short period of time."

View of Creta Japan Kick-off Event
View of Creta Japan Kick-off Event