South Korean blockchain firm AI0x, the operator of Fancycoin (FANC), is exploring a novel approach to credit scoring that leverages the influence of content creators and their fan communities. Speaking at the 2026 Future Finance Forum in Seoul, CEO Park Sung-hoon outlined plans to build an on-chain credit infrastructure using verified activity data from platforms like YouTube and the short-form video app Celebe.
Addressing Inefficiencies in the Creator Economy
Park highlighted a significant gap in the global creator marketing market, valued at approximately 45 trillion won ($33.3 billion). He noted that around 15% of this value is lost to inefficiencies, including fake followers and fraudulent engagement metrics. Traditional credit scoring systems, which rely on bank transactions and employment history, fail to capture the economic influence of digital creators who may lack conventional financial footprints but command substantial audiences.
From Fandom Data to Financial Infrastructure
AI0x is researching a system that would bring activity data from Celebe onto the blockchain. This data would then be issued as FANC Soulbound Tokens (SBTs) — non-transferable digital credentials that represent a user’s genuine influence and community contributions. According to Park, the goal is to create a transparent, verifiable record of creator activity and fandom engagement that can be used as a credit metric. The system would link this data to a dedicated influence token, effectively creating a new asset class for lenders and financial platforms to assess.
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