In a world where data has increasingly been referred to as the “new oil”, the way that data is captured, valued and traded is undergoing a radical change. The latest move in that development comes from the Collably Network as it announces a partnership with EmoFi, a groundbreaking “InfoFi” Information Finance project. The initiative hopes to stitch together Web2 data analytics with Web3 transparency and create a tradable asset from subjective insights and human emotions.
The Rise of InfoFi – Monetizing the Human Experience
The fundamental idea behind the collaboration between InfoFi and EmoFi is found in InfoFi. Although DeFi concentrates on financial services, while SocialFi is concerned with social networking, InfoFi works to address the foundation of market sentiment, which is information. EmoFi has a history in the data field and has its origins in a well-known Web2 analytics company that supplied many data points to numerous companies during its operations, including the widely regarded Fear & Greed Index.
EmoFi is using the Collably Network to extend its existing expertise into a blockchain environment. EmoFi’s mission is to return value to the creators/users of this data. This process in the current Web2 model is where a platform takes your opinion and sells it to the highest bidder. EmoFi’s introduction into the Web3 space attempts to decentralize this process, allowing users to create tokens out of their opinion and emotional data therefore compensating them for the value they bring into the marketplace.
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