UFC Expands Web3 Partnership with Fightfi’s Fight.ID Platform

• Using blockchain technology, Fight.ID, an official partner of UFC Strike digital collectibles, connects the expanding Web3 user community with the UFC’s worldwide fan base.
• Through the ongoing creation of blockchain-powered products and experiences, the partnership seeks to improve UFC’s digital fan interaction.

The UFC, the leading mixed martial arts (MMA) organization in the world, and Fightfi, the firm behind Fight.ID, a Web3-enabled platform created for combat sports enthusiasts and athletes, have announced an extended relationship. Through the ongoing creation of blockchain-powered products and experiences, the partnership seeks to improve UFC’s digital fan interaction.

Using blockchain technology, Fight.ID, an official partner of UFC Strike digital collectibles, connects the expanding Web3 user community with the UFC’s worldwide fan base. A digital identity and loyalty system, a prize pool mechanism to enable further fighter bonuses, and a range of high-end items exclusive to the Fight.ID ecosystem are all on the company’s pipeline.

A fresh investment round has been concluded by Fight.ID to support the next generation of its platform. Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, and Memeland are among the institutional participants. Angel investors from the entertainment and sports sectors are also part of the round. UFC fighters Gilbert Burns, Josh Emmett, Dan Ige, Vicente Luque, Eric Nicksick, Alexandre Pantoja, and Gregory Rodrigues are among the notable boosters. Yat Siu, Chairman of Animoca Brands; NBA legend Baron Davis; NFL Pro Bowler Cam Jordan; and Craig Kallman, Chief Music Officer of Atlantic Music Group, are among the other investors.

A variety of digital products with Web3 features including digital asset ownership, programmable incentives, and improved user engagement will be developed using the round’s proceeds. These products will be in line with the four main tenets of the Fight.ID platform: Fight Fair, Fight Together, Fight Through, and Fight Forever.

Grant Norris-Jones, Executive Vice President, Head of Global Partnerships at TKO stated:

“UFC has always embraced an innovation-first mentality. James and his team have proven to be a dynamic and innovative partner for us, and we are extremely excited to support the Fight.ID ecosystem over the next several years.”

Over the last three years, the Fight.ID team has contributed to the creation of UFC digital collectibles. Through the new partnership, this material will reach a wider audience within the combat sports community.

James Zhang, Co-Founder and CEO of Fight.ID stated:

“As our world continues to become more digitally enabled, there is no better time than now to invest in blockchain projects. There’s also no better time to become a UFC fan as MMA continues to capture our cultural zeitgeist. As fight fans, we have long admired UFC’s grit and innovation. Over the past three years, our teams have developed incredible trust and collaboration behind building UFC’s official digital collectibles. It’s time now to expand our offerings to invite all fight fans to join the tribe of digital ownership.”