cryptovibes.com
Leading cryptocurrency exchange Binance has announced a partnership deal with Korea’s YG entertainment. According to the announcement, both firms will be joining hands in a wide range of blockchain projects.
The partnership deal will look into projects in gaming, Metaverse, and NFTs. Also, the crypto exchange stated that both companies will pay attention to the environmentally-friendly ecosystem of NFTs, with plans to add other projects in a further partnership deal with YG Entertainment.
YG Entertainment Wants To Offer A Unique Experience To Fans
YG Entertainment noted that as a top multinational entertainment corporation, the partnership with Binance will enable the firm to offer unique experiences and services to fans. The entertainment firm will be offering gaming assets and NFT content while Binance will offer its NFT platform and its impressive technology infrastructure.
“YG is one of the most well-known global entertainment corporations in the world,” The Global Head of Binance NFT, Helen Hai, said.
The Partnership Will Encourage More NFT Adoption
YG and Binance say they will be using the collaboration to build their leadership in their respective fields. Both firms will tap into the expertise and resources of each other to further enhance their operations and improve on their services.
Hai said the two firms will be forming a strong cooperative relationship. Another goal of the partnership is to support the growth of the global blockchain ecosystem and encourage more mainstream adoption of new assets. The collaboration will also facilitate the growth of a strong user base for both Binance and YG Entertainment.
Binance Has Shown Increased Interest In The NFT Space
Binance has invested in several startups to increase its presence in the gaming and NFT ecosystem. Last month, the crypto exchange invested in Nine Chronicles. The exchange has shown that it has interests in technology and NFT startups. Last month, the exchange’s venture capital arm invested in Heroes of Mavia.
The NFT space exploded in 2021, with lots of mainstream firms coming into the scene. The latest collaboration between Binance and YG is an effort to address the growing demand for a wide range of products in the global NFT ecosystem.