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$BNB Chain has launched a new $100 million liquidity plan that will support native tokens listed on top crypto exchanges.
The Permanent Liquidity Support Program, which $BNB Chain said was going live on March 24, 2025, follows two earlier rounds that saw projects benefit from $4.4 million in liquidity support.
Now the Binance ecosystem blockchain, powered by $BNB ($BNB), is offering a $100 million permanent liquidity program it says will be distributed to projects that achieve listing milestones on top centralized crypto exchanges.
Incentivizing CEX-listed native projects, according to $BNB Chain, will help spark further growth and traction for the entire ecosystem.
“In Round 1, we supported top memecoins with $2.2M in permanent liquidity. In Round 2, we opened it to all sectors and doubled the pool to $4.4M. Now, Round 3 builds on that momentum—with a new structure that puts CEX listings at the center and covers all sectors,” $BNB Chain posted on X.
The new initiative will support memecoins, artificial intelligence, decentralized finance and gaming among other industry segments.
Projects will fall into three categories or tiers: tier 1 will include tokens that list on Binace, Coinbase and Upbit, while tier 2 are Kraken, Bybit and OKX. The last group will reward projects listed on Bitget, MEXC, Gate.io, KuCoin and Crypto.com. Rewards will be up to $500,000, $250,000, and $50,000 respectively for each of the three categories.
The eligibility criteria include tokens being 100% native to the $BNB Chain and not previously listed on exchanges. It should also meet on-chain metrics such as at least $5 million in market cap, not less than 10,000 holding addresses and $1 million or more in daily average trading volume.
As a start, $BNB Chain is targeting a three-month trial period, with this then extended to a long-term campaign. However , this will be subject to performance evaluation.