PLAY Partners with Telefónica Innovación Digital for Player Migration Onchain

PLAY, the famous platform that incorporates Web3 technologies into the gaming sector, has started a new collaboration with Telefónica Innovación Digital. The partnership targets to enable the player migration onchain via launching PLAY GamePass NFTs. The platform disclosed this endeavor in an exclusive press release.

PLAY Joins Forces with Telefónica Innovación Digital to Bring Players Onchain

PLAY mentioned that the partnership intends to enhance the accessibility of Web3 technologies for Telefónica Innovación Digital users. Telefónica Innovación Digital is a platform under the Telefónica Group devoted to pushing innovation as well as tech development. PLAY will reportedly enable the onchain migration of the players via its latest PLAY GamePass non-fungible tokens. The users can purchase the respective NFTs on the Telefónica marketplace called “TU Gallery.”

Telefónica is continuously endeavoring to expand its marketplace, offering advanced gaming content to consumers. It also provides them an opportunity to conveniently migrate onchain. With this partnership, the platform additionally attracts an exclusive group of enthusiasts, taking into account the dedicated fans of PLAY.

Bringing Web3 Gaming to Mobile Gamers to Increase Adoption

For PLAY, the respective collaboration furthers its attention to assisting Web2 gamers in a seamless shift onchain. Based on its go-to-market plan, PLAY has been focusing on partnerships with telcos, establishing experiences to bring players on-chain. This partnership comes after PLAY collaborated with TapNation in November. It announced to broaden access to Web3 gaming for mobile gamers. Subsequently, in the last week, TapNation launched its top-rated Rock Crawling: Racing Games 3D on Android and iOS. It has leveraged PLAY’s technology to develop the project.

Christina Macedo, PLAY’s CEO, expressed enthusiasm for the partnership with Telefónica Innovación Digital. The executive added that this endeavor contributes to the company’s objective of increasing the worldwide accessibility of onchain gaming. As per Macedo, the direct-to-consumer reach of Telefónica Innovación Digital attracts a broad Web2 audience toward onchain gaming.

The Partnership Benefits $NFT Holders with Unique Accesses and Opportunities

According to PLAY, the collaboration delivers several unique benefits for those holding NFTs. Firstly, they will get the status of OG PLAYer with exclusive acknowledgment in the Telegram and Discord groups of PLAY, granting access to exceptional community events and channels. Additionally, $NFT holders will get access to Discord-based private GamePass Lounge for early notifications concerning new game releases and beta tests. Moreover, they will also receive a video shoutout from Violet (the AI mascot of PLAY) to be shared on X.