cryptobriefing.com
Animoca Brands, a leader in digital property rights for gaming and the open metaverse, has inked a multi-year strategic partnership with LayerZero Labs, the team behind the omnichain interoperability protocol LayerZero. As part of the agreement, LayerZero will become the default interoperability solution for Animoca Brands and its subsidiaries.
The partnership will focus on simplifying cross-chain interactions for users, allowing them to focus on enjoying digital content without technical complexities, Animoca Brands shared in a Tuesday press release.
Through the integration of LayerZero’s technology, the two entities aim to enhance digital experiences across Animoca Brands’ gaming, entertainment, and other blockchain ecosystems.
“This collaboration will create seamless omnichain interactions and enhance the digital experiences for our respective communities,” said Bryan Pellegrino, CEO of LayerZero Labs. “Together, we are making it easier for developers and users to harness the full potential of blockchain technology in gaming, digital entertainment, and beyond.”
Animoca Brands noted that prominent projects like Mocaverse and Open Campus are already incorporating LayerZero Labs’ Omnichain Fungible Token standard.
“We envision an omnichain future for digital content and gaming. At a time when the games industry faces new and old challenges, it’s more important than ever to signal our dedication to and support for mission-aligned builders like Bryan and the LayerZero team, who are developing battle-tested infrastructure for the future of the internet,” said Yat Siu, co-founder of Animoca Brands.
The partnership also includes joint efforts in community events and educational initiatives to promote understanding of interoperability technologies. LayerZero will benefit from Animoca Brands’ extensive network of 540 investment portfolio companies, potentially broadening its user base and market penetration.
Last month, LayerZero integrated Solana into its cross-chain bridge network, enhancing its functionality across over 70 blockchains and expanding its developer capabilities.