Indri Single Malt Introduces Blockchain Authentication for 'House of Dragons' Exclusive Edition

Las Vegas, Nevada — Indri, India's renowned single malt whisky brand, has partnered with Virtualness, a leading blockchain and GenAI-powered authentication platform.

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Each bottle of Indri's Game of Thrones ‘House of The Dragon’ Exclusive Edition – House of Black and House of Green will feature a unique Non-Fungible Token (NFT) blockchain-enabled certificate.

This certificate, accessible via a QR code on the bottle, provides instant verification of provenance and ownership. Customers can also share their certificates on social media, enhancing engagement and showcasing ownership of these coveted limited-edition bottles.
"This collaboration exemplifies Indri’s commitment to innovation and delivering exceptional experiences to our customers. By partnering with Virtualness, we are ensuring that customers receive verifiability by claiming their certificate of ownership when purchasing any bottle of our Game of Thrones ‘House of The Dragon’ Exclusive Edition."

Siddhartha Sharma, Founder of Piccadily Distilleries
"This partnership marks a significant milestone in the authentication of luxury goods," commented Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness. "By harnessing token-enabled blockchain technology, Indri is setting a new standard in the premium spirits industry worldwide while fostering deeper connections within their community."

This collaboration sets a precedent for the spirits industry, demonstrating how blockchain can elevate consumer trust and secure ownership records. As blockchain adoption grows, Indri and Virtualness pave the way for a more secure and trustworthy experience for whisky enthusiasts globally.

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About Virtualness

Virtualness is an authentication, engagement, and monetization platform for credentials, awards, events, phygital goods, and experiences powered by generative AI and blockchain. Founded in 2022 by industry leaders Kirthiga Reddy and Saurabh Doshi, Virtualness allows brands to design authenticated badges, mint on blockchain, add rewards, and distribute securely in less than a minute. Trusted by leading brands and organizations worldwide, Virtualness brings generative AI and blockchain to the masses, ensuring tamper-proof authentication and permanence.

About Indri

Indri-Trini, crafted by Piccadily Distilleries, is India’s first and most awarded triple cask single malt whisky. Launched in November 2021, it has quickly become the fastest-growing single malt globally, earning over 25 prestigious accolades. Produced in Indri, Haryana, using premium 6-row Indian barley from Rajasthan, Indri-Trini showcases Indian excellence and innovation. Indri stands as a symbol of national pride, elevating the status of Indian spirits and leading a revolution in the industry. Piccadily Distilleries remains dedicated to pushing boundaries and delivering exceptional experiences to whisky enthusiasts worldwide.