cryptobriefing.com
Layer-1 blockchain Nibiru Chain today announced its strategic expansion into the Asia market by appointing Yura Nam and Nicholas Lo to spearhead growth and business development in the region. Nam is the former Head of StarkNet Asia, while Lo is filled the role of APAC Growth Manager at Yuga Labs.
“We’re excited to welcome Yura and Nicholas to the team, bringing their vast expertise and in-depth knowledge of the Asian Web3 ecosystem and markets to strengthen Nibiru’s position in the region even further,” stated Jonathan Chang, COO of Nibiru Chain. “Nicholas and Yura’s combined experience will support Nibiru in incorporating best practices for go-to-market, leveraging their track record of relationship building and execution. Going forward, they will helm a multitude of Nibiru’s events, partnerships, and growth initiatives in the region.”
The expansion strategy includes a mix of marketing, community engagement, and business development efforts aimed at establishing a local presence and fostering adoption.
Nibiru’s announcement mentions a focus on Korea, Japan, India, Southeast Asia (SEA), and Chinese-speaking countries, as well as their plans to hire local community leads and build relationships with regional builders and businesses.
Nicholas Lo’s role will focus on establishing Nibiru’s presence in key APAC markets, while Yura Nam will leverage her experience in partnerships and event planning to support the platform’s expansion efforts. Both will play a crucial role in driving forward Nibiru’s adoption and innovation in the region, Nibiru concludes.