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Hedera, the proof-of-stake public blockchain, is seeing another phase of adoption thanks to the latest partnership between American multinational food company Mondelēz International (NASDAQ: MDLZ) and the Hedera Council.
In a press release, the companies said Mondelēz had joined the Hedera Council as a member and will spearhead the development and adoption of distributed ledger technology (DLT) solutions on Hedera.
Mondelēz will initially focus on digital transformation, supply chain management, and business processes as it helps boost customer experiences, the Hedera team said in the blog post published on Wednesday.
Hedera, Mondelēz eye Web3, DLT innovations
The American multinational, whose brands include Oreo, Ritz, Tate’s Bake Shop biscuits and Cadbury Dairy Milk, will use the collaboration to bolster its customer engagement and digital transformation. Working with the Hedera Council will also see Mondelēz tap into the Hedera blockchain to increase its business efficiency and sustainability. The initiatives will be possible via various applications across Web3 and DLT, the Hedera team noted.
Bill Miller, co-chair of the Membership Committee for the Hedera Council, commented:
”Mondelēz International is a global food leader responsible for many of the food brands that today’s consumers enjoy. We are excited to amplify their voice as part of the Hedera Council towards spearheading relevant business solutions for the greater CPG and retail ecosystem.”
Mondelēz International is the latest member of the Hedera Council. In January this year, the group welcomed Hitachi America, bringing the firm’s industrial solutions expertise across electronics, energy, industrial, IT, and IoT to Hedera.
The Hedera Hashgraph also recently announced a five-year, $250 deal with the Saudi Ministry of Investment, which is aimed at bolstering technological innovation in the country.
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