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Mondelēz International, a major American food and beverage company, has joined the Hedera (HBAR) Council to research and develop solutions based on distributed ledger technology (DLT). The partnership aims to focus on digital transformation initiatives and supply chain management.
Hedera Hashgraph, the organization behind the Hedera Council, serves as a public distributed ledger using hashgraph consensus.
Mondelēz International, which operates in more than 80 countries and owns popular brands such as Oreo and Toblerone, has previously collaborated with SKUx, an early-stage fintech payments company. This partnership aimed to expand SKUx's customer service program. Mondelēz plans to use Hedera to track the supply chain of consumer packaged goods and digital payment-based offerings.
Xiang Xu, Global COE Leader for Digital Strategy and Blockchain at Mondelēz International, expressed his excitement about the partnership. “We are excited to continue our commitment to digital transformation by exploring distributed ledger technologies together with Hedera,” said Xu.
“The potential to overcome long-standing retail industry challenges is very attractive to consumer packaged goods companies and investors.”
Hedera Council Membership Committee Co-Chair Bill Miller also shared his excitement:
“Mondelēz International is a global food leader responsible for many of the food brands enjoyed by today's consumers. “As part of the Hedera Council, we are excited to leverage their voice to pioneer relevant business solutions for the greater CPG and retail ecosystem.”
*This is not investment advice.