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Mondelēz International, a leading multinational food company renowned for brands like Oreo and Cadbury Dairy Milk, has announced its membership in the Hedera Council. The Hedera Council oversees the Hedera network, a public ledger designed for the decentralized economy. Mondelēz International’s decision to join the Hedera Council underscores its dedication to staying at the forefront of technological advancements. It plans to embrace innovative solutions to address the evolving needs of its consumers worldwide.
1/ We are excited announce that @MDLZ International – the multinational food company behind iconic brands such as @Oreo, @Ritzcrackers, and @Toblerone – has joined the #Hedera Council, furthering its exploration into real-world applications of #DLT.
— Hedera (@hedera) February 14, 2024
➡️ https://t.co/enrsdyQ3iZ pic.twitter.com/2SWe9rWTHw
Mondelēz International Drives Digital Transformation Through Hedera Council Membership
By joining the Hedera Council, Mondelēz International aims to accelerate the adoption of Distributed Ledger Technology (DLT). It wants to drive digital transformation across its operations in more than 80 countries. The company is committed to developing innovative solutions focused on digital transformation initiatives, supply chain management, and enhancing customer experiences.
One notable project involves Mondelēz International’s collaboration with SKUx, a fintech and payments platform, to enhance consumer offer experiences through near real-time digital payments. This initiative, powered by Hedera, represents the first real-world adoption of DLT to track the supply chain of consumer-packaged goods.
Moreover, Mondelēz International’s collaboration with other members of the Hedera Council presents exciting opportunities for cross-industry collaboration and knowledge sharing. By exchanging insights and best practices with leading organizations from diverse sectors, Mondelēz International aims to accelerate its learning curve and maximize the value derived from its participation in the Hedera ecosystem.
Embracing Distributed Ledger Technology for Retail Innovation
Xiang Xu, Global COE Leader of Digital Strategy and Blockchain at Mondelēz International, highlights the potential of DLT to solve longstanding challenges in the retail industry. He emphasizes the importance of exploring distributed ledger technologies alongside Hedera to innovate customer engagement and increase business efficiency.
Mondelēz International’s membership in the Hedera Council further strengthens its commitment to digital transformation and innovation in the snack industry. The company aims to leverage DLT to drive sustainable growth and enhance consumer experiences in a rapidly evolving marketplace.