GSBN, a Blockchain-Based Shipping Platform, Becomes An Alternative to Maersk

Hong Kong's GSBN currently operates one of the world's largest platforms, which could be said to be an alternative to Danish logistics firm Maersk's TradeLens equipment, according to a report in the South China Morning Post. Hong Kong-based Global Shipping Business Network (GSBN) is a non-profit association focused on blockchain business applications.

The platform is based on a permissioned blockchain with strong data governance, allowing only authorized parties to contribute and consume shipping-related data. Since launching its blockchain-based shipping platform in 2021, GSBN has partnered with major shipping partners such as Cosco, OOCL, and Hapag-Lloyd. Notably, Danish logistics firm Maersk shut down its blockchain-based supply chain platform last year.