Strive Buys 469 Bitcoin, Lifting Treasury to 25,000 BTC

Strive, Inc. purchased 469 bitcoin at an average price of approximately $77,954 per coin between September 8 and September 11, lifting its corporate treasury to 25,000 BTC, according to a Form 8-K filed with the U.S. Securities and Exchange Commission on September 14. At the stated average price, the purchase was worth roughly $36.6 million, inclusive of fees and expenses. The Dallas-based asset-management and structured-finance firm, co-founded by Vivek Ramaswamy, has made bitcoin the benchmark for how it deploys capital.

The Purchase

In the current report, filed under Item 8.01, the Nasdaq-listed company (ticker: ASST) said its bitcoin holdings rose from 24,531 coins as of September 4 to 25,000 as of September 11, a net increase of 469. The acquisition was disclosed alongside an update to cash and cash equivalents, which stood at approximately $204.2 million as of September 11. Strive, which is incorporated in Nevada and headquartered in Dallas, Texas, reports its bitcoin position in periodic SEC filings, signaling the asset’s growing weight on its balance sheet. The 8-K is a current report companies use to disclose material events between quarterly filings, and it was signed by Chief Executive Officer Matthew Cole.

Bitcoin as the Treasury Benchmark

The accumulation mirrors a wider shift among public companies treating bitcoin as a reserve asset. Strategy, the largest corporate bitcoin holder, recently resumed bitcoin purchases after a multi-week pause, while Strive has described bitcoin as its hurdle rate for capital deployment and says it is focused on growing bitcoin per share. Through its SEC-registered subsidiary Strive Asset Management, the firm manages more than $2.7 billion in assets. That framing places Strive among a small but expanding group of public companies building bitcoin treasuries rather than holding the asset passively.

What Comes Next

Corporate treasuries have continued to add bitcoin even as markets digest macroeconomic uncertainty. Metaplanet, another public company pursuing a bitcoin-treasury strategy, recently reshaped its capital structure to boost bitcoin per share. Strive’s next disclosure will show whether the firm keeps accumulating at a similar pace, and whether the broader cohort of corporate buyers sustains its recent momentum. The move keeps Strive among the public companies steadily converting a portion of their balance sheets into bitcoin, even as the wider market waits for the next catalyst.