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MicroStrategy increased its Bitcoin holdings by buying 4,871 $BTC for about $329.9 million at an average price of $67,718 per coin. The move comes as other major corporate buyers remain largely inactive, resulting in the company’s share of corporate-owned Bitcoin reaching new highs. MicroStrategy, led by Michael Saylor, specializes in enterprise analytics software and has made Bitcoin acquisition a core corporate strategy since 2020.
MicroStrategy deepens its lead in Bitcoin holdings
The firm now holds a total of 766,970 $BTC, with its lifetime investment in Bitcoin reaching $58.02 billion at an average of around $75,644 per coin. In early 2026, MicroStrategy had made its largest single purchase to date, acquiring 22,337 $BTC for $1.57 billion. While the most recent acquisition is smaller in quantity, it stands out due to the broader market context, where few other public companies are adding to their Bitcoin reserves.
In the last 30 days alone, MicroStrategy bought roughly 45,000 $BTC, while all other publicly traded treasury companies added only 1,000 $BTC combined. Non-MicroStrategy corporate Bitcoin purchases have dropped by 99% since their peak in August 2025, when companies added 69,000 $BTC in one month.
As a result, MicroStrategy now controls about 76% of all Bitcoin held on public company balance sheets. Year-to-date, the firm acquired approximately 90,000 $BTC, whereas all other treasury companies together bought just 4,000 $BTC. This increasing concentration underscores the firm’s commitment, with each purchase becoming more a signal of conviction than one of scale.
MicroStrategy is buying at prices well below its average cost basis, which stands at $75,644, so each new Bitcoin purchased at current levels lowers the company’s blended average. The latest average purchase price of $67,718 is nearly $8,000 below the company’s total average price, effectively improving its overall position with every addition.
Strive follows a similar path amid shifting market dynamics
MicroStrategy’s market-cap-to-net-asset-value ratio is around 0.85, meaning its equity trades below the value of its Bitcoin assets. The firm continues to issue new shares to finance additional purchases, even as questions arise regarding shareholder dilution. Michael Saylor and his leadership team are nonetheless confident that accumulating Bitcoin at these lower prices will ultimately prove beneficial for shareholders.
Meanwhile, the gap between MicroStrategy and BlackRock’s iShares Bitcoin Trust (IBIT) has narrowed, with IBIT holding about 782,475 $BTC, up approximately 8,484 $BTC since the start of the year, compared to MicroStrategy’s 90,000 $BTC increase.
Another player, Strive Inc., has also continued to accumulate Bitcoin, albeit on a smaller scale. Strive, founded by Vivek Ramaswamy and listed on Nasdaq as ASST, recently bought 113 $BTC for $7.75 million at an average price of about $68,577 per coin, raising its total holdings to 13,741 $BTC as of April 2.
Strive has adopted a similar strategy to MicroStrategy, purchasing below its historical average and remaining active during a period when most other corporate treasuries are inactive. In March, Strive invested $50 million in MicroStrategy’s STRC preferred stock, linking its returns in part to MicroStrategy’s Bitcoin accumulation.
“We believe Digital Credit could be a multi-trillion-dollar opportunity, and every single update today aims to improve the credit quality and lower the expected volatility profile of our Digital Credit product, SATA,” the announcement quoted Strive’s Matt Cole.
Strive has built most of its Bitcoin position through private placements and the acquisition of Semler Scientific, which added 5,048 $BTC to its reserves. The company reported a proprietary “Bitcoin Yield” of 22.2% in the fourth quarter of 2025, measuring the percentage increase in Bitcoin per share.