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Michael Saylor’s Strategy is once again in the spotlight. After fresh data showed the company sitting on a massive paper loss tied to its Bitcoin holdings. According to recent filings, the firm holds about 717,722 $BTC purchased for roughly $54.56 billion at an average price near $76,020 per coin. With Bitcoin recently trading around the $63,000-$66,000 range. The position currently reflects an unrealized loss of about $9.5 billion. The update follows Strategy’s latest purchase of 592 $BTC for $39.8 million last week. This reinforces its aggressive accumulation plan despite market pressure.
Strategy’s Relentless Bitcoin Treasury Strategy
Strategy has fully transformed from a traditional software company into a Bitcoin focused treasury vehicle under CEO Michael Saylor. The firm now controls roughly 3.4% of Bitcoin’s total supply. This makes it the largest corporate holder by a wide margin.
JUST IN: Michael Saylor's Strategy currently has a $9,500,000,000 unrealized loss on its Bitcoin investment. pic.twitter.com/7d5N5czwo2
— Watcher.Guru (@WatcherGuru) February 24, 2026
Importantly, the company has not slowed down. The latest buy marked its ninth consecutive weekly purchase. Much of the funding continues to come from at-the-market equity sales and preferred share issuances. Saylor has repeatedly stressed a long-term view. It often signals the company intends to keep accumulating regardless of short-term price swings.
The Math Behind the Massive Paper Loss
The headline loss looks dramatic, but it is important to understand the mechanics. Strategy’s total Bitcoin cost basis sits near $54.56 billion. At current market prices, the holdings are valued roughly between $45 billion and $47 billion. It depends on daily price moves.
This creates the widely cited unrealized loss of around $9-10 billion. But the loss remains on paper. Strategy has not sold the bulk of its Bitcoin. Instead, accounting rule changes now force companies to mark digital assets to market each quarter. This has increased reported earnings volatility. For example, the firm previously reported a massive quarterly loss largely driven by Bitcoin’s price decline. Rather than an operational weakness.
Market and Investor Reactions
The update has sparked strong reactions across crypto social media. Critics argue the strategy looks increasingly risky. Especially if Bitcoin remains under pressure. Some traders have revived old concerns about dilution, leverage and long-term balance sheet stress.
Supporters, however, see a familiar pattern. They point to past cycles when Strategy also showed large paper losses before Bitcoin eventually rallied. Many bulls frame the current drawdown as another high-conviction accumulation phase rather than a warning sign. Meanwhile, Michael Saylor’s Strategy stock has remained volatile. That often swings between premiums and discounts relative to its Bitcoin net asset value.
Broader Implications for Corporate Bitcoin Adoption
The situation highlights the promise and the risk of corporate Bitcoin treasury strategies. Strategy still accounts for the vast majority of corporate $BTC accumulation in recent quarters. But its heavy reliance on equity and preferred financing tightly links shareholder performance to Bitcoin price path.
Even so, management has shown no sign of backing away. The company continues to position Bitcoin as its primary long-term reserve asset. They also plan further purchases through 2026. For now, the story reflects crypto’s familiar pattern. Bitcoin’s pullback is testing conviction across the market. Strategy remains one of the biggest and boldest bets on the asset’s long-term future.