Grant Cardone’s company invests $10 million in Bitcoin

Cardone Capital is buying the Bitcoin dip. The real estate company is adding $10 million in Bitcoin to its portfolio, said founder and CEO Grant Cardone in a Monday statement.

CardoneCapital is adding another $10M in $BTC to its real estate hybrid model. We are long term holders of both institutional best in class real estate & $BTC. pic.twitter.com/VAxCLSKALi

— Grant Cardone (@GrantCardone) January 19, 2026

The investment expands the company’s hybrid model, combining institutional real estate with crypto assets.

The move comes amid Bitcoin’s recent price fluctuations. The digital asset fell from above $95,000 to below $92,000 on Sunday as investors reacted to rising tensions between the US and several European countries over the Greenland issue.

Bitcoin was trading at $93,184 at press time, down 2% over the past 24 hours, according to CoinGecko.

Cardone has a history of buying Bitcoin during market dips, following a strategy of acquiring the asset below market value. His company combines real estate and Bitcoin investments to target higher returns.