Jack Dorsey’s payments firm Block has unveiled a new Bitcoin payments and crypto wallet for small businesses, signaling the company’s latest move to make Bitcoin part of daily commerce.
Starting Wednesday, merchants using the Square point-of-sale system can now convert incoming payments into $BTC with zero fees and manage their holdings directly within the new wallet, according to Block’s announcement. By November 10, businesses will also be able to accept Bitcoin payments and choose to convert up to 50% of daily revenue into $BTC automatically.
“We’re making Bitcoin payments as seamless as card payments while giving small businesses access to financial tools previously reserved for large corporations,” said Miles Suter, Block’s Head of Bitcoin Product.
Block’s initiative, branded “Simplifying Bitcoin for Main Street,” aims to prepare merchants for broader Bitcoin adoption by offering them built-in crypto management tools. The integrated wallet, part of the Square product ecosystem, will let sellers store, track, and manage their Bitcoin holdings without leaving the platform.
Shares of Block (NYSE: XYZ) climbed 2.6% on Wednesday following the announcement, according to Yahoo Finance.
This rollout adds to Block’s growing list of Bitcoin ventures, including Cash App’s crypto services and the Bitkey hardware wallet. The company has even entered Bitcoin mining, launching a modular mining rig in August designed to reduce costs for miners.
Dorsey—who famously stepped away from Twitter (now X) to focus on Bitcoin—has consistently championed the idea of $BTC as more than just a store of value. “For Bitcoin to fulfill its potential, it must function as everyday money,” he has said in past interviews.
Block’s new initiative takes a decisive step in that direction, merging payment technology and crypto accessibility to make Bitcoin a functional part of small business operations.
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