Strategy, the company formerly known as MicroStrategy, has reignited its equity-fueled Bitcoin acquisition strategy with a $357 million purchase last week. The buy was financed through $310 million in newly issued shares, marking the first stock sale for Bitcoin accumulation in nearly a month.
The move underscores Strategy’s return to form after experimenting with a more restrictive equity issuance policy. Initially designed to impose discipline by limiting stock sales when trading below a 2.5x premium to Bitcoin holdings, the policy has now been set aside in favor of flexibility. The firm emphasized that stock issuance will continue “when otherwise deemed advantageous.”
Despite the policy pivot, analysts have generally praised Strategy’s balance between restraint and opportunism. The company recently reported a $10 billion second-quarter profit, further highlighting its strong positioning in the market. Shares, however, have cooled—falling 2.7% on Monday to $348, down from a July high of $457 but still up 20% year-to-date.
Bitcoin itself dipped 1.6% to $112,580 over the same period, though the asset has also gained 20% since the start of 2025. By issuing equity when its stock trades at a premium, Strategy continues to increase its Bitcoin holdings per share, strengthening its reputation as the largest corporate Bitcoin accumulator.
In addition to common stock, the company has tapped alternative financing through preferred share offerings, recently raising $47 million via its SRTK, STRF, and STRD products. These instruments, structured with obligations and dividend commitments, give the firm diversified funding options as it builds its Bitcoin treasury.
Through its at-the-market (ATM) program introduced in May, Strategy retains authorization to issue up to $16.7 billion more in equity. With its latest acquisition, the firm’s Bitcoin stack has reached approximately 632,500 BTC, valued at $70.5 billion as of Monday.
worldcoinindex.com