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Key Takeaways
Amdax plans Euronext listing: Dutch digital asset manager Amdax is preparing to list its Bitcoin treasury vehicle on Euronext Amsterdam, offering regulated exposure to Bitcoin.
AMBTS launch for treasury goal: The firm created AMBTS B.V., an independently governed entity aiming to become a “1% Bitcoin treasury company” by holding 1% of Bitcoin’s circulating supply.
Bridging crypto and traditional finance: The move highlights growing European institutional demand, positioning Bitcoin as a corporate reserve asset within regulated financial markets.
Dutch digital asset manager Amdax is set to make history by becoming one of the first companies in Europe to list a Bitcoin (BTC) treasury product on the Euronext Amsterdam exchange.
Overview
On Monday, Amdax announced the launch of AMBTS B.V., a privately owned, independent, and governed company that will function as a separate entity. The move highlights BTC’s growing institutional acceptance as both a value store and an investable asset in traditional capital markets.
CEO of Amdax, Lucas Wensing, said,
“With now over 10% of Bitcoin supply held by corporations, governments and institutions, we think the time is right to establish a Bitcoin treasury company with the aim to obtain a listing on Euronext Amsterdam, as one of the leading exchanges in Europe.”
Amdax’s Bold Move into Traditional Markets
Founded in 2019 and headquartered in Amsterdam, Amdax has been building a reputation as a regulated digital asset service provider offering custody, investment strategies, and advisory services tailored to professional and institutional clients. By bringing its BTC treasury strategy into the traditional financial ecosystem, Amdax is bridging the gap between the crypto sector and Europe’s stock exchange infrastructure.
The planned listing will allow investors to gain exposure to BTC without directly managing digital wallets or dealing with crypto exchanges. Instead, shareholders will indirectly hold a position in BTC through Amdax’s managed treasury. This structure is designed to provide traditional investors an easier, regulated, and more familiar entry point into the digital asset market.
Speaking about the initiative, Amdax co-founder Valentino Cremona emphasised that the listing is intended to normalise BTC as a treasury reserve asset, akin to how corporations traditionally hold gold or foreign currency reserves. The firm sees BTC as a hedge against inflation, currency debasement, and geopolitical uncertainty — themes that have increasingly influenced institutional investment decisions.
Institutional Demand for Bitcoin in Europe
The timing of Amdax’s move comes amid a wave of institutional interest in BTC across Europe. Following the success of spot BTC exchange-traded funds (ETFs) in the United States and the rollout of similar products in Hong Kong, European firms are racing to develop regulated BTC investment vehicles that meet local investor demand.
With its long-standing reputation as a global trading hub, Amsterdam provides a symbolic and strategic platform for such a listing. The Euronext exchange already hosts a range of innovative exchange-traded products (ETPs), and the addition of Amdax’s BTC treasury would further bolster its position as a European leader in financial innovation.
Industry experts suggest Amdax’s listing could pave the way for other firms to adopt similar treasury-backed structures, offering investors more transparent and regulated vehicles for BTC exposure. In doing so, Europe could position itself as a competitive market for crypto-related financial instruments, especially as regulators continue to tighten oversight in response to rising demand.
Meanwhile, Dutch regulators have been cautiously supportive of innovation in digital assets, with a strong focus on compliance, anti-money laundering controls, and investor protection. Amdax has been one of the early companies to operate under the Netherlands Authority for the Financial Markets (AFM), giving it a regulatory edge over new entrants in the space.
A Milestone for Bitcoin as a Corporate Reserve Asset
Amdax’s decision to bring its BTC treasury to Euronext Amsterdam is more than a business strategy — it represents a milestone in the evolution of BTC’s role in corporate finance. If successful, the listing would provide evidence that digital assets can coexist with traditional markets under the watchful eye of European regulators.
The firm believes its listing will inspire other companies to reconsider their approach to treasury management. As macroeconomic uncertainty persists, BTC’s fixed supply and global liquidity appeal to companies seeking diversification beyond fiat currencies. Amdax hopes to demonstrate that BTC can function as a speculative asset and a serious component of corporate balance sheets.
The listing will offer European investors an accessible way to align with this emerging trend without venturing into the more complex world of crypto exchanges. For BTC advocates, it marks another step toward mainstream legitimacy.
Whether Amdax’s BTC treasury will catalyse wider adoption remains to be seen, but its move on Euronext Amsterdam underscores the increasing overlap between traditional finance and the digital asset economy. As Europe embraces regulated crypto investment products, Amdax’s pioneering effort could be a defining moment for Bitcoin’s role in corporate and institutional treasuries.