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ANAP Holdings, Inc. (3189: Tokyo Standard Market) has officially announced the launch of its “Bitcoin Business” in a formal corporate filing, detailing an entry into Bitcoin focused operations across treasury, finance, fashion, and mining.
— NLNico (@btcNLNico) June 9, 2025
JUST IN: fashion brand
ANAP, previously purchased 102.9 $BTC, goes into FULL #bitcoin Treasury Strategy mode and aims for 1,000+ $BTC by August 2025.
They have raised capital to increase their treasury, including an in-kind investment of 584.9135 $BTC, which would bring their… pic.twitter.com/k6L8snzmtY
In a statement signed by President and CEO Yuta Sawaki, the company confirmed that its consolidated subsidiary ANAP Lightning Channel will lead the initiative, with plans to hold more than 1,000 $BTC by August 2025. “We aim to strengthen our balance sheet by acquiring Bitcoin in stages as a strategic reserve asset,” the company said.
The company’s pivot toward Bitcoin is rooted in a belief that the asset, like gold, represents a global store of value amid rising inflation and macroeconomic instability. “Bitcoin is a decentralized digital currency… called ‘digital gold’ for its scarcity and durability, and is gaining attention as a store of value,” the document states.
A significant portion of the strategy includes a planned in-kind capital contribution of 584.9135 $BTC from Capital T Coin Co., Ltd., scheduled for July 2025. This builds on ANAP’s prior acquisition of 102.9 $BTC, bringing its total to 687.8136 $BTC, pending shareholder approval on July 18. The group aims to reach 1,000 $BTC through further purchases.
Beyond treasury accumulation, the group’s Bitcoin Business will also encompass:
- A Bitcoin trading desk targeting both institutional and retail participants.
- A Bitcoin x Fashion/Lifestyle division, which will develop Bitcoin-themed apparel and premium consumer goods.
- A Bitcoin mining-related business offering software, consulting, and operational support.
As part of its capital strategy, ANAP is executing a ¥7.625 billion Debt-to-Equity Swap (DES) in July 2025, with contributions from stakeholders including Net Prize GK, Q.L.Land, and Tiger Japan Investment.
“Through the in-kind contribution from Capital T Coin, we will strategically hold Bitcoin within the group,” the company wrote. “We aim to maintain a low-cost position with an average acquisition fee of approximately 0.3% including market and spread costs.”
With global institutional interest rising, ANAP’s pivot may position it as a pioneer among Asian consumer brands adopting Bitcoin as a reserve asset and innovation platform.
This post Japan’s ANAP Holdings Launches Full Bitcoin Business Strategy with Goal of Over 1,000 $BTC by August 2025 first appeared on Bitcoin Magazine and is written by Jenna Montgomery.