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The multi-brand Asian consumer food company DDC Enterprise has acquired 21 bitcoin in a share exchange deal, marking the first step in its multi-year plan to accumulate 5,000 BTC as part of a broader corporate treasury strategy.
DDC Kicks off Bitcoin Strategy With Initial Acquisition
DDC Enterprise Ltd. (NYSEAM: DDC) announced the completion of its initial bitcoin acquisition, exchanging 254,333 Class A ordinary shares for 21 BTC, valued at approximately $2.28 million. The deal represents the first tranche in a planned 100 BTC acquisition phase.
The company said it expects to finalize two additional transactions in the coming days to obtain the remaining 79 BTC, fulfilling the first phase of its bitcoin reserve strategy. DDC’s goal is to accumulate 500 BTC within six months and 5,000 BTC by mid-2027, supported by a dedicated treasury team and crypto-focused advisors.
Chairwoman and CEO Norma Chu said the move reflects the firm’s long-term commitment to integrating bitcoin into its financial structure. “Today marks a pivotal moment in DDC’s evolution. As the first female founder of a U.S. publicly traded company to spearhead a Bitcoin-only treasury strategy, I am energized by the immense potential this initiative holds for our shareholders,” she stated in a release.
DDC initially outlined its bitcoin acquisition plan in a shareholder letter issued May 15, following record financial results for 2024. The company reported a 33% year-over-year increase in revenue to $37.4 million and narrowed adjusted EBITDA losses to $3.5 million.
Chu described bitcoin as a “store of value” and a hedge against macroeconomic uncertainty, positioning the asset as central to the company’s reserve diversification efforts. The New York-listed firm held $23.6 million in cash and short-term investments as of March 31, 2025. On Friday, however, DDC shares slipped more than 12% on Friday following the news.