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The multi-brand Asian consumer food company DDC Enterprise has acquired 21 bitcoin in a share exchange deal, marking the first step in its multi-year plan to accumulate 5,000 $BTC as part of a broader corporate treasury strategy.
DDC Kicks off Bitcoin Strategy With Initial Acquisition
DDC Enterprise Ltd. (NYSEAM: DDC) announced the completion of its initial bitcoin acquisition, exchanging 254,333 Class A ordinary shares for 21 $BTC, valued at approximately $2.28 million. The deal represents the first tranche in a planned 100 $BTC acquisition phase.
The company said it expects to finalize two additional transactions in the coming days to obtain the remaining 79 $BTC, fulfilling the first phase of its bitcoin reserve strategy. DDC’s goal is to accumulate 500 $BTC within six months and 5,000 $BTC by mid-2027, supported by a dedicated treasury team and crypto-focused advisors.
Chairwoman and CEO Norma Chu said the move reflects the firm’s long-term commitment to integrating bitcoin into its financial structure. “Today marks a pivotal moment in DDC’s evolution. As the first female founder of a U.S. publicly traded company to spearhead a Bitcoin-only treasury strategy, I am energized by the immense potential this initiative holds for our shareholders,” she stated in a release.
DDC initially outlined its bitcoin acquisition plan in a shareholder letter issued May 15, following record financial results for 2024. The company reported a 33% year-over-year increase in revenue to $37.4 million and narrowed adjusted EBITDA losses to $3.5 million.
Chu described bitcoin as a “store of value” and a hedge against macroeconomic uncertainty, positioning the asset as central to the company’s reserve diversification efforts. The New York-listed firm held $23.6 million in cash and short-term investments as of March 31, 2025. On Friday, however, DDC shares slipped more than 12% on Friday following the news.