Strategy Expands Bitcoin War Chest with $180M Buy, Targets $15B in Gains

Michael Saylor’s company, now rebranded as Strategy (formerly MicroStrategy), has taken another bold leap into Bitcoin. In a fresh filing with the SEC on May 5, the firm disclosed its purchase of 1,895 $BTC between April 28 and May 4, spending a total of $180.3 million at an average price of $95,167 per coin.

This latest acquisition pushes Strategy’s total Bitcoin holdings to a staggering 555,450 $BTC, accumulated at an average price of $68,550. That equates to an overall Bitcoin position valued at $38.08 billion.

The funding for this purchase came entirely from equity sales via two at-the-market (ATM) programs—its ongoing 2024 Common ATM and the recently introduced STRK ATM—both of which jointly raised the exact amount used in the buy.

As part of its updated roadmap, Strategy announced it has expanded its capital allocation strategy to $84 billion, now diversified between equity and fixed income tools, all aimed at further increasing its $BTC exposure. Alongside this, the company raised its Bitcoin gain projection to $15 billion and is targeting a 25% yield on its Bitcoin treasury assets.

Strategy continues to double down on its conviction that Bitcoin is a superior long-term asset, positioning it at the core of its balance sheet strategy rather than treating it as a speculative play.

The firm also spotlighted its "Strategy Dashboard," an online transparency tool offering real-time updates and performance metrics on its Bitcoin holdings and treasury activity.

At the time of the announcement, Bitcoin was trading at $96,010 on Kraken, placing Strategy’s newest $BTC batch just shy of breakeven.

With this accumulation strategy, Strategy has cemented its place as the largest corporate holder of Bitcoin globally. As of May 1, the company’s Q1 earnings report revealed a 14% return on its Bitcoin holdings for 2025.

Meanwhile, Strategy’s stock has responded positively. As of press time, shares are trading at $394.37, reflecting a 5.62% gain over the past week.