GameStop has amended its investment policy in order to add Bitcoin as a treasury reserve asset.
The American video game retailer that defined the meme stock mania of early 2021 has a market cap of $11.36 billion.
The news does not come as a surprise. Rumors about GameStop's Bitcoin pivot had been swirling ahead of the company's Q4 earnings.
The company's shares are up by more than 6% in after-hours trading.
The price of Bitcoin is approaching the $89,000 mark on the news.