coinspress.com
MARA Holdings and Semler are making bold strides to deepen their involvement in the cryptocurrency market, unveiling plans to expand their Bitcoin holdings significantly.
MARA announced a $700 million private offering of convertible senior notes, while Semler secured $21.5 million in funding, both leveraging Bitcoin as a strategic asset to drive future growth.
MARA intends to use the proceeds to optimize its financial structure, retiring existing convertible notes due in 2026 and bolstering its Bitcoin reserves. The newly issued notes, maturing in 2030, will carry interest payments beginning in March 2025. This aligns MARA’s parent company, Marathon Digital, with other major players like MicroStrategy in amassing Bitcoin as a long-term store of value. Currently, Marathon Digital holds an impressive 27,562 BTC, reaffirming its commitment to the “HODL” approach.
READ MORE: MicroStrategy to Issue $1.75 Billion in Convertible Notes to Fund Additional Bitcoin Purchases
Meanwhile, Semler has adopted a similar strategy, using its freshly raised $21.5 million to acquire 215 additional Bitcoin. This brings its total holdings to 1,273 BTC, signaling a shift in focus for the firm, which has traditionally operated in medical technology. Semler’s growing Bitcoin investment reflects a broader trend among companies viewing cryptocurrency as a tool for profitability and resilience.
By embracing Bitcoin as a core element of their financial strategies, both MARA and Semler illustrate the increasing appeal of digital assets in corporate growth plans. While MARA leverages debt financing to expand its Bitcoin reserves, Semler focuses on direct acquisitions to capitalize on potential future returns, positioning themselves as key players in the evolving crypto landscape.